Cartier joins The Lion`s Share Fund to tackle global nature crisis
(WorldNews Indonesia)

New York - Cartier, one of the world`s leading luxury brands, has joined The Lion`s Share Fund, an award-winning and groundbreaking initiative that unites brands, conservationists and consumers to tackle the crisis in nature, biodiversity and climate. Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the innovative Fund aims to raise over $100 million per year within the next five years to halt biodiversity loss and protect habitats by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements. Achim Steiner, UNDP Administrator, said: `Biodiversity, including wildlife and healthy...